tag:blogger.com,1999:blog-9536575277856186062024-03-04T23:16:34.223-08:00Public RelationsThis blog is 'All about Public Relations'Unknownnoreply@blogger.comBlogger56125tag:blogger.com,1999:blog-953657527785618606.post-37431300202955448002014-09-07T23:19:00.003-07:002014-09-07T23:19:55.885-07:00Is it good to be present on all the social media websites?<div dir="ltr" style="text-align: left;" trbidi="on">
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With the increase in number of people opening their own businesses, the space around us is becoming more and more crunched for growth. Or, should I say its becoming more difficult day by day for a business to survive. Thinking about this, it is vital for you to be one step ahead of your competition. However, in this era of internet it is quite difficult and therefore you should be equipped with the right strategy to stand out and make a statement. We are going to write about such strategies in a series of posts coming in next few days, but to start with this article will address to an important question that we come across quite often.<br />
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In this short post we are going to discuss about a very simple but vital question "Whether to be or not be present on all the platforms provided by Social Media?". Many people make the same mistake of being on a single social media website. This might be your social suicide and, therefore you should correct the situation as soon as possible.<br />
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There are many people who choose Facebook or Twitter while there are others who decide to go with LinkedIn. However, if you want to be truly successful, you will have to make sure that you are present everywhere or wherever it is possible for you to be present. Consider your presence on social media sites as a big broad image of your business formed from smaller segments. We will list down very few of the benefits<br />
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<li>Presence in all the platforms will make sure that you will not miss any customer segment </li>
<li>Chance of brand recall increase by 'X' times where 'X' is the number of platforms where you are present</li>
<li>Assertions can be made more effectively and easily</li>
<li>SEO of website gets a boost</li>
<li>Convenience to your customers</li>
<li>Cost effective, we will discuss about this in future articles</li>
<li>Better Returns on Investment</li>
</ul>
Now, you may ask how to do it? The image below will answer your question.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilo3E_73oNv3maSjZbGf-5B3o9S4AntpP_RIph0VLl8DBXmgRbZ_EHdca_543soMFYlY7m447bsYW1JR1hIYEb_oWTw6ST9EV4Ei0eHAw36-n9_HSYyKmf3Lo_eLW_5YwPFYAXfYYTPSCU/s1600/Picture1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilo3E_73oNv3maSjZbGf-5B3o9S4AntpP_RIph0VLl8DBXmgRbZ_EHdca_543soMFYlY7m447bsYW1JR1hIYEb_oWTw6ST9EV4Ei0eHAw36-n9_HSYyKmf3Lo_eLW_5YwPFYAXfYYTPSCU/s1600/Picture1.png" height="280" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"> </td></tr>
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In coming weeks we are going to write about the content strategy for social media, adequate investments in social media, calculation of ROI in social media, tools and techniques, and many more topics. If you still want to know more feel free to <a href="mailto:naresh@yellowmustard.in" target="_blank">write to us</a>. You may also <a href="http://yellowmustard.in/" target="_blank">visit our website</a>.<br />
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You may also, <a href="mailto:naresh@yellowmustard.in" target="_blank">write to us</a> for the formulation of social media strategy and effective execution for your business.</div>
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Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-953657527785618606.post-71332278167744701812013-09-19T22:15:00.000-07:002013-09-19T22:15:47.537-07:00The Evolving Rural Market<div dir="ltr" style="text-align: left;" trbidi="on">
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In my previous blog post, I have mentioned the first reason why 70% of rural India is still left unexplored.</div>
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Although there has been a great deal of interest by companies in rural market, but still there are several more reasons for the slow market penetration.</div>
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The second reason which I would like to share with you all is the myth of Rapid Urbanization i.e. the pace of migration from rural to urban centres is very rapid, which of course means that rural India is shrinking at a rapid pace. Perhaps the companies feel its not worth the effort.</div>
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But the truth turns out to be different. According to the latest census report, of the total migrating population of 98 million, 61 million have moved to rural areas and 36 million have moved to urban areas. The rate of migration from Urban to rural is much more than rural to urban.</div>
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Predictions suggest that while the urban population will continue to grow, the share of rural will come down only marginally till the year 2020, and nearly two-third of the country’s population which is equal to 0.82 billion individuals will continue to live in villages.</div>
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So, it would be the right time for marketers to enter the arena sooner rather than later. </div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-10212011373100443772013-09-12T10:29:00.000-07:002013-09-12T10:29:40.593-07:00Conflicting Rural definition<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Trebuchet MS, sans-serif;">At least 40 per cent of the world's market are rural markets. They represent more than three billion people whose current consumption is estimated to be at-least four trillion dollars per year. The fragmented nature of competition as well as the low density of population has always make rural market less attractive to serve. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Even after a lot of challenges and difficulty in the rural market there have been in fact, companies that have historically succeeded in rural markets by organising alternative sales and distribution systems to reach rural consumers. Some of the companies to be named are Brooke Bond tea, ITS cigarettes, Coca-Cola, as well as government -sector enterprises such as India Post, Life Insurance Corporation of India and Indian Railways.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Even after a rapid transformation in the rural market in the last 6 years. There are still more than 20,000+ villages in the with a population ranging between 5000 - 10,000 per sq feet, which calculates to 800 million inhabitants accounting for 70 per cent of the India's population which are still left unexplored. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Do you know WHY?</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">One of the main reasonss is a conflict in the definition of rural market by various organisations & companies while defining their target audience and designing their marketing & distribution strategies.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvHtWtnlMESOq7hH-7E-0nJZZIjTiQNi7udqjqRdanKq_MoBgebT3U3XA2pzMD7Uk_1K2DX5omJSgmXgnd9RGK0rR8NQq0nqDwdHm69ZYo5REwLUfGgYZIDMcPNyAoU8WeWRtefhNRocBR/s1600/20130912_204951.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvHtWtnlMESOq7hH-7E-0nJZZIjTiQNi7udqjqRdanKq_MoBgebT3U3XA2pzMD7Uk_1K2DX5omJSgmXgnd9RGK0rR8NQq0nqDwdHm69ZYo5REwLUfGgYZIDMcPNyAoU8WeWRtefhNRocBR/s400/20130912_204951.jpg" width="380" /></a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-71295194379176287862013-05-14T08:31:00.001-07:002013-05-14T08:31:25.482-07:00Social media – the biggest change since the industrial revolution<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Trebuchet MS, sans-serif;">Today every brand is making its online presence to grab the attention of its customers, so does that mean the outbound marketing (the old interruption marketing model of advertising, direct mail and telesales) is suffering. If you ask me my answer would be YES! </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Today customers have discovered a whole new way to find out about products and services. They would switch channels or fast-forward through TV ads, turn on ad blockers on their browsers, stop e-mails with aggressive spam blockers and use caller ID to bar unwanted phone calls. Some outbound marketing does get through but not as much as a few years ago. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Now is an era where customers, not companies, are controlling the flow of marketing information as they shut out interruption marketing and use, instead, social media to find products, ratings and reviews. Social media is no more just a marketing tool. It has become a new way of running a business. Running marketing campaigns on social media requires a whole new mindset of : M<b>ore listening, Less shouting.</b></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Thinking about customer relationships and not just sales or transactional marketing. Hasn’t all this been said before? Yes, it has. It is basic old-school marketing, except that social media allows marketers to listen to customers more easily and more cost-effectively. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Social media also relies on a ‘sharing’ culture, which means sharing information and being helpful. This, in turn, nurtures relationships, which again is the essence of good marketing – developing and strengthening</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">relationships.</span></div>
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Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-953657527785618606.post-44019738806296176252013-05-12T00:02:00.000-07:002013-05-14T08:32:36.227-07:00How Brands get benefited from Marketing & Communication<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #222222; font-family: Trebuchet MS, sans-serif;">As a marketing & communication professional we all must have come across one common question asked by almost all our clients. How are all the marketing activities you suggesting for my company are going to help me?</span></div>
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<span style="color: #222222; font-family: 'Trebuchet MS', sans-serif;">So here is how companies / brand benefit from Marketing & Communication activities: </span></div>
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<li style="margin-left: 15px; text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><b>Branding / Communication helps create sustainable competitive advantage</b> i.e. the most powerful barriers to competition are no longer controlled by companies but by customers. Factories and even access to finance are not as powerful barriers as the barriers erected inside customers’ minds. Only a few chosen winners are allowed inside. These are the successful brands with which customers have relationships. Successful brands build differentiators. The CEO of one of the world’s greatest brands, Coca-Cola, reputedly once said: ‘They can take everything we have, our machinery, our plants, our distribution – as long as they don’t take our brand – and we will be able to rebuild our organization in six months.’</span></li>
<li style="margin-left: 15px; text-align: justify;"><b><span style="font-family: Trebuchet MS, sans-serif;">Boost relationship between the user and the company</span></b></li>
<li style="margin-left: 15px; text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><b>Branding / Communication boost sales</b> by helping customers make their purchasing process easier. Brands are easier to recognize and to associate with quality; it is easier to understand their benefits, and they are less risky than unknown commodities.</span></li>
<li style="margin-left: 15px; text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><b>Branding / Communication helps increase profits</b>. Brands,rightly or wrongly, can command premium prices, which results in increased profits, which consequently allows more money to be spent on better (relevant and tested) communications with clearer messages – which continually strengthens the brand.</span></li>
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<u><span style="font-family: Trebuchet MS, sans-serif;">Customer benefits from Marketing / Communication / Branding</span></u></div>
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<li style="margin-left: 15px; text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><b>Saves customers time</b> i.e. Marketing / Communication / Branding helps customers find goods / services quickly. Unilever’s chairman, Niall FitzGerald, calls a brand ‘a storehouse of trust which matters more and more as choices multiply’ and we face what David Ogilvy once called ‘the misery of choice’. People want to simplify their lives, simplify their decision making and get on with the rest of their busy lives.</span></li>
<li style="margin-left: 15px; text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><b>Reduce perceived risks </b>i.e. a strong brand is an implicit guarantee or promise of consistent quality, image and style. A brand is built on trust. Customers trust the promise made through several communication campaigns, advertisement and on the pack, which helps customers form relationships with brands.</span></li>
<li style="margin-left: 15px;"><div style="text-align: justify;">
<b style="font-family: 'Trebuchet MS', sans-serif;">Satisfy Aspirations</b><span style="font-family: 'Trebuchet MS', sans-serif;"> i.e. Brands give status and recognition. Brands reflect aspirations, images and associations that are carefully gleaned from in-depth customer motivation research.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The above mentioned pointers also answer the question why companies should spend on Marketing / Communication even thought it might not affect their sales directly during the initial marketing period.</span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-80932991939604653132013-04-30T04:30:00.002-07:002013-05-14T08:32:58.209-07:00Celebrity Endorsement still push products?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Trebuchet MS, sans-serif;">While driving in Pune, I came across hoardings by P.N. Gadgil Jewellers from Pune promoting M<em style="color: #222222; font-style: normal; white-space: nowrap;">angalsutra Mahotsav for A</em><span style="background-color: transparent; white-space: nowrap;"><span style="color: #222222; font-size: small;">kshaya Tritiya. The surprising factor to the campaign is </span></span></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; white-space: nowrap;"><span style="color: #222222; font-size: small;">that the </span></span><span style="color: #222222; white-space: nowrap;">celebrity endorsing the Mangalsutra Mahotsav is Soha Ali Khan. </span><span style="background-color: white; color: #222222; line-height: 24px; text-align: left;"> </span></span></div>
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<span style="background-color: white; color: #222222; line-height: 24px; text-align: left;"><span style="font-family: Trebuchet MS, sans-serif;">It has been an old story that CMOs and deal makers will always get starry-eyed by the big names of "celebrity" because brands love endorsements, and consumers buy into "celebrity." But does getting celebrities having no relevance to the product a right strategy for the promotion of the campaign?</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCYS7YgnGy417nvrN0JiPJvlQQMwQnSWLQ0xrEzW5BCSCWMgv0guPEutgwYSXeob2UY-rLgcRpBvaI54eaEpBRXNIVh4CImG2hhmduhV-0InIl1XF16QvARZbQat_crefTVmr42s5hiMr2/s1600/PN+Gadgil+-+Mangalsutra+Mahotsav.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCYS7YgnGy417nvrN0JiPJvlQQMwQnSWLQ0xrEzW5BCSCWMgv0guPEutgwYSXeob2UY-rLgcRpBvaI54eaEpBRXNIVh4CImG2hhmduhV-0InIl1XF16QvARZbQat_crefTVmr42s5hiMr2/s320/PN+Gadgil+-+Mangalsutra+Mahotsav.jpg" width="320" /></span></a></div>
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<span style="background-color: white; color: #222222; line-height: 24px; text-align: left;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
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<span style="background-color: white; color: #222222; line-height: 24px; text-align: start;"><span style="font-family: Trebuchet MS, sans-serif;">Research has proven that word-of-mouth is the No. 1 purchase decision-maker for any product,so why are some CMOs displaying recalcitrance toward big names that can create so much brand buzz and peer recommendation? It's true that not every brand needs a celebrity -- it has to be relevant to the brand and the consumer. More important, if there were a face for every brand out there, it would be a calamity.</span></span></div>
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<span style="background-color: white; color: #222222; line-height: 24px; text-align: start;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="background-color: white; color: #222222; line-height: 24px; text-align: start;"><span style="font-family: Trebuchet MS, sans-serif;">As a marketing & communication professional the recent celebrity endorsement strategy by P.N. Gadgil is an absolute miss fit to the product because of certain reasons the celebrity choosen is unmarried has certainly no relevance to the product and is been placed with a random guy showcased as her husband when the entire country knows that she is dating Kunal Khemu.</span></span></div>
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<span style="background-color: white; color: #222222; line-height: 24px; text-align: start;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
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<span style="background-color: white; color: #222222; line-height: 24px; text-align: start;"><span style="font-family: Trebuchet MS, sans-serif;">Certainly this strategy would help consumers have a brand recall because of the celebrity recall associated to the product but the communication message surely gets diluted.</span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-37977332759014601942012-12-25T06:41:00.001-08:002013-05-14T08:33:06.696-07:00The Keys to Brand Success<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Trebuchet MS, sans-serif;">2012 has been a year of success for several brands making an entry for few brands in the Top 20 Global Brands.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Looking at several runaway stories of the top 20 global brands, today we will discuss on what are the key elements which have brought these brands to such heights.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Any brand’s success depends on
several key elements. The top 3 elements according to my experience which need
to be considered for making any brand a success are <b>confidence</b>, <b>competence</b>
and <b>customers</b>. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">No brand is build over night, but
through careful management of even the most granular details of the customer
experience. Apple is one example who has efficiently and strategically used the
above mentioned elements and today holds the position of the top global brand
with a brand value of US$m 70,605 for the past financial year. </span></div>
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<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;">Amongst the mentioned 3 elements <b>Customer</b> is one of the most important
one for which all the brands fight for to have the maximum market share and
brand awareness. Apple is the brand that
puts innovation into the hands of the consumer and as a result consumers have a
love affair with the brand. At the same time when Toyota heard the shocking
news that thousands of its cars were being recalled due to reports that several
vehicles experience unintended acceleration and pedal entrapment. Toyota’s
response to this reputational damage was excellent and should be used by any
global brand that unfortunately finds itself in a similar situation. The brand
responded with complete openness and communication with their customers and the
media. Toyota engaged with customers through print, TV, video, social media and
blogs. The brand provided large quantities of information through these
mediums. Once the media coverage began to die down Toyota responded with an advertising
campaign and a new strap line to reinforce quality and trust, ‘Your Toyota is
My Toyota’. This ability to adapt along with the brands historic reputation for
quality and trust is what makes Toyota one of the world’s most valuable brands.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;">As we are talking about the
customers, how can we ignore our company’s internal customers i.e. the
employees! The growth of any brand largely depends on the employees who work
for them, their motivation level, their loyalty towards the brand etc. Procter
& Gambler in the early 1887 introduced the first share scheme for employees
because they reasoned if the employees were shareholders they would not go on
strike, which proved to be the case and this has resulted in the growth of the
company by an astounding amount of US$82.6 billion. The company has grown both
organically and by acquisition in the last 175 years.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;">So you must be thinking after
reading this post is that why are we talking so much about customers, it is
because all of us know that they are the important element for our brands
success but we often tend to ignore this important element while designing our
products as well as our communication campaigns.</span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-86730798671991359602012-12-18T04:18:00.001-08:002012-12-19T03:53:36.142-08:00How Marketers Are Using Social Media to Grow Their Businesses<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;"><i>Everytime we
meet a prospect for Social Media Marketing there are few questions which are
common amongst all of them. </i>(1)
How do I measure social media return on investment? (2) What are the social media
best practices for my business? and (3)How much time would it take for the
social media campaign to show results?<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;">These days majority of the marketers from IBM to local ice cream
parlour in the town are using social media for generating exposure for the
business,increasing traffic and building new business partnerships. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;">Let us come down to our first important question. How do I
measure social media return on investment? Many a time I have faced questions
like I paid XYZ amount and I got only so and so likes on facebook is my Social
Media campaign a success or not? Firstly, I would like to mention that no
campaign can be measured as a success or a failure from the no of likes,
followers etc. The key measuring elements that need to be considered while
calculating the ROI of any campaign are customer satisfaction, revenues and
brand loyalty.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">According to the latest survey by SocialMediaExaminer it has been
observed that majority of the marketers make use of Facebook, Twitter, Linkedin
and Blog as the top rated social media practices for their business. With the
help of these practices people have observed numerous benefits for their
ventures like generate exposure for the business, increase site
traffic/subscription, opportunities for new business partnerships, helped rise
in search ranking, generating qualified leads, help sell products/services/close
business deals and last but not the least reduced overall marketing
expenditure.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;">Now for the most important question How much time would it take
for the social media campaign to show results? Any marketing activity requires
a lot of patience, working with social media is also the same. Any campaign
worked upon dedicatedly i.e. spending 6hrs – 11hrs a week for over 2-3 months
would start showing good results. Many a times we have observed that depending
upon the sector and the concept of the campaign, companies start enjoying the
results from the first month itself.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">“Right now there’s too much focus on social media marketing and content marketing. True inbound marketing involves knowing which tactics work – which pieces of content, calls to action, forms and emails generated the most leads. It’s integrating your SEO efforts together with your content generation and sharing, with your advertising, your lead nurturing, your analytic, measurement and A/B testing, with every tool you use and </span><br />
<span style="font-family: Trebuchet MS, sans-serif;">everything you do as a marketer.”</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Designing a social media campaign in itself is an art with no
hidden secrets. </span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-37669718323547642522012-07-27T08:01:00.000-07:002012-07-27T08:01:42.079-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="text-align: center;">
<b><span style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 115%;">Importance of Right Marketing Strategies in
Real Estate Industry</span></b></h2>
<div style="text-align: center;">
<b><span style="color: #222222; font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></b></div>
<div style="text-align: left;">
</div>
<div class="MsoNormal" style="text-align: justify;">
Right marketing depends on current and up to date knowledge of
your field of endeavor. The success of your Real Estate project depends on how
well you can read the pulse of future customers. Right marketing strategies are
the backbone of a successful real estate product. </div>
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When you develop a property you have a vision. It is the job
of marketing to get that vision across to the prospective buyer. It is the job
of marketing to get the customer as excited as you are about your project.
Arriving at this enviable position requires many strategic moves.</div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
“Sincerity should be the motto of your project. Any attempt
to obfuscate or brush information under the carpet will be counter productive.
You should have confidence in your product. Use your advertising judiciously
and sincerely. Advertising should be user friendly. It should not scare the
customer away. An advertising campaign should attract people rather than
overawe them. A viewer of your advertisement should not feel that ‘the project
is good but it is way beyond my reach.’”, quotes Neha Jadhav, Promoter,
YellowMustard.</div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Good marketing is a smorgasbord of personal touch, event
management, sophisticated and appealing advertising. You have wonderful tools
in your hand to get the message across. You have the reader of the printed
word, the radio listener and the video watcher. The use of these elements of
advertising should be delicate and judicious.</div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Online marketing is an additional and crucial modern tool.
The real estate industry has yet to utilize it to the fullest extent. This
medium can send your message across to millions. An interactive web site which
allows the surfer to explore your vision easily will do wonders for you
marketing campaign. Today your web site is the first close encounter with your
project for many customers. The fate of your project hangs on the
professionalism shown in creating and maintaining the web site. </div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
This constant living with your project begins to create a
brand image. You are on the road to success when people begin to associate your
motto or logo to the real estate industry. This cannot be achieved overnight. Make
your logo and your motto visible at national and global sports events. Make the
logo an acceptable part of the landscape in your advertising.</div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Your brand should be associated with charitable and
educational projects. This way the customer begins to feel an empathy with your
brand’s human side. You should remember that although your goal is creating a
successful business but it also involves being an environment friendly member
of society. Your project should offer a green solution to real estate growth. </div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
This is where great engineering and architecture comes into
play. Your ideal should be to mould your project around the locale of your
project. Everyone should benefit from the presence of your enterprise. Your
undertaking has to send out positive vibrations to the world. Everyone should
see the environmental and human benefits of your project. It should add to the
landscape rather than decimate natural features.</div>
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<br /></div>
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-21426080984668005702011-12-20T21:24:00.000-08:002011-12-20T21:24:00.336-08:00Article Marketing<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">Today we would try and understand the importance of Article Marketing. Today in the techno savvy world, we see millions of posts and articles getting published on the web. Why do we need to go for Article Marketing? Everyone seems to do Article Marketing but <span style="color: #232525; line-height: 18px; text-align: -webkit-auto;">we all have a different understanding of how it works and how to approach it.</span></span></div><div style="text-align: justify;"><span style="color: #232525; line-height: 18px; text-align: -webkit-auto;"><span style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span></div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: #232525; line-height: 18px; text-align: -webkit-auto;">Article Marketing is not only a misunderstood means of promotion, it is also probably the most misunderstood means of backlinking. </span><span style="line-height: 19px; text-align: -webkit-auto;">Article marketing</span><span style="line-height: 19px; text-align: -webkit-auto;"> is a type of </span>advertising<span style="line-height: 19px; text-align: -webkit-auto;"> in which businesses write short </span>articles<span style="line-height: 19px; text-align: -webkit-auto;"> related to their respective industry. </span><span style="line-height: 19px; text-align: -webkit-auto;">Well-written articles released for free distribution have the potential to increase the business credibility within its market. Also it helps in attracting new clients. These articles are often syndicated by other websites, and published on multiple websites.</span></span></div><div style="text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 19px; text-align: -webkit-auto;"><br />
</span></span></div><div style="text-align: justify;"></div><div style="color: #232525; line-height: 18px; padding-bottom: 12px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><b>Great sites only publish great content, and great sites give great backlinks.</b></span></div><div style="color: #232525; line-height: 18px; padding-bottom: 12px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">Your answer to these high quality backlinks everyone’s been talking about is through quality content. The content itself is the most important factor for SEO, followed by anchor text in your links, followed by your keyword in the title tag and keyword density.Besides the quality of the content itself, widespread syndication for your article requires one other thing, proper distribution.</span></div><div style="color: #232525; line-height: 18px; padding-bottom: 12px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><span style="text-align: -webkit-auto;">Article Marketing can be a complex beast to master and in Article Marketing the most important part is content </span><span style="text-align: -webkit-auto;">creation itself, as for article submission, you can do it yourself or you can use an </span>article submission service<span style="text-align: -webkit-auto;"> to automate your submissions for you.</span></span></div><div style="color: #232525; line-height: 18px; padding-bottom: 12px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-89257775810943385382011-12-16T02:29:00.001-08:002011-12-16T06:07:28.626-08:00Big Power needs Big PR<div dir="ltr" style="text-align: left;" trbidi="on"><span font-family: 'Trebuchet MS', sans-serif;"><span style="text-align: -webkit-auto;">Today’s CEOs and leaders are under strict watch by consumers, partners and government regulators. These CEOs are responsible for the positive relationship with each of these publics at all times.</span><span style="text-align: -webkit-auto;">Careful scrutiny by an organization’s most important publics can mean pure success or instant failure.</span><span style="text-align: -webkit-auto;"> </span></span><br />
<span font-family: 'Trebuchet MS', sans-serif; text-align: -webkit-auto;"><br />
</span><br />
<span style="font-family: 'Trebuchet MS', sans-serif; text-align: -webkit-auto;"><b>When good goes bad</b></span><br />
<div style="text-align: -webkit-auto;"><span font-family: 'Trebuchet MS', sans-serif;">One day while surfing the net I came across a post which talked about the frustration which customers and partners had with several CEOs and Leaders of many companies.</span></div><div style="text-align: -webkit-auto;"><span font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: -webkit-auto;"><span font-family: 'Trebuchet MS', sans-serif;">Once a CEO, sent a supposedly apologetic letter to his customers for recent price changes. Soon after the letter reached the users’ inboxes, people started ranting. They wondered why the situation was dealt with so carelessly, and customers hoped for a better explanation. One question among customers and business analysts was, “Where’s the PR?”</span><br />
<span font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;">Forty-eight hours later, the company posted two job openings for public relations managers. </span></div><div style="text-align: -webkit-auto;"><span style=" font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: -webkit-auto;"><span style=" font-family: 'Trebuchet MS', sans-serif;">Several times the intangible qualities of leadership are a must for a CEO to stand as a strong business representative, but if a leader doesn’t possess them, he or she should seek the advice of a PR professional, It is very important for a company to distinguish between a business problem and a PR problem. This crisis situations most of the times forces the companies to go for change by taking chances and trying to grow.But sometimes by taking chances with proper market study and professional advice you fail.</span></div><div style="text-align: -webkit-auto;"><span style=" font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: -webkit-auto;"><span style=" font-family: 'Trebuchet MS', sans-serif;">Although it may be difficult for a leader in charge to let go of some responsibility, sometimes it’s better to back down and let the professionals handle it.</span> </div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-10745039259625237442011-09-27T23:39:00.000-07:002011-09-27T23:39:36.246-07:00Lessons from IIM<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span><br />
<pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">A Professor at one of the IIM's was explaining marketing concepts to the Students:<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> <u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">1. You see a gorgeous girl at a party. You go up to<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">her and say: "I am very rich.<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">"Marry me!" - That's Direct Marketing"<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> <u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">2. You're at a party with a bunch of friends and see a<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">gorgeous girl. One of your friends goes up to her and<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">pointing at you says: "He's very rich.<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">"Marry him." -That's Advertising"<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> <u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">3. You see a gorgeous girl at a party. You go up to<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">her and get her telephone number. The next day, you<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">call and say: "Hi, I'm very rich.<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">"Marry me - That's Telemarketing"<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> <u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">4. You're at a party and see gorgeous girl. You get up<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">and straighten your tie, you<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">walk up to her and pour<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">her a drink, you open the door (of the car)for her,<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">pick up her bag after she drops it, offer her ride and<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">then say:"By the way, I'm rich. Will you<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">"Marry Me?" - That's Public Relations"<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> <u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">5. You're at a party and see gorgeous girl. She walks<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">up to you and says:"You are very rich!<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">"Can you marry ! me?" - That's Brand Recognition"<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> <u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">6. You see a gorgeous girl at a party. You go up to<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">her and say: "I am very rich.. Marry me!" She gives you<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">a nice hard slap on your face. -<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">"That's Customer Feedback"<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> <u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">7. You see a gorgeous girl at a party. You go up to<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">her and say: "I am very rich. Marry me!" And she<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">introduces you to her husband. -<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">"That's demand and supply gap"<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> <u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">8. You see a gorgeous girl at a<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">party. You go up to<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">her and before you say anything, another person come<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">and tell her: "I'm rich. Will you marry me?" and she<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">goes with him -<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">"That's competition eating into your market share"<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> <u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">9. You see a gorgeous girl at a party. You go up to<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">her and before you say: "I'm rich, Marry me!" your<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">wife arrives. -<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">"That's restriction for entering new markets"<u></u><u></u></span></pre><pre style="white-space: pre-wrap;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b> </b></span></pre></div>Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-953657527785618606.post-64534477003024675242011-09-04T11:25:00.000-07:002011-12-19T01:29:09.981-08:00Management Education in India<div dir="ltr" style="text-align: left;" trbidi="on"><span style="font-family: 'Trebuchet MS', sans-serif;"><br />
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<div style="mso-line-height-alt: 9.0pt; text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">Within past few decades the Business School sector took the entire world of management by a storm. As per statistics, in 2000 there were 600 colleges offering 70,000 MBA seats. However, by the end of 2009, the number increased to 1,400 colleges offering 120,000 seats. <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial;">An exponential increase in the number of B-schools has increased the contrast between the requirement and availability of the qualified faculty. </span>The acute shortage of the qualified teaching professionals has led to a gap between Industry and academia. <o:p></o:p></span></div><div style="mso-line-height-alt: 9.0pt; text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="mso-line-height-alt: 9.0pt; text-align: justify;"><span class="apple-style-span"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-family: 'Trebuchet MS', sans-serif;">A group of likeminded social entrepreneurs, who believe in bringing a change for betterment of the society, </span></span><span style="font-family: 'Trebuchet MS', sans-serif;">partnered with various educational institutions and providing them with </span><span class="apple-style-span"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; font-family: 'Trebuchet MS', sans-serif;">a platform for interaction of industry professionals and student community through a channel named “GuruDaksh”. This enabled exchange of knowledge, along with an opportunity for the students to learn from the experience of these professionals and to provide an opportunity for the students to learn from the experience of these professionals.<o:p></o:p></span></span></div><div style="mso-line-height-alt: 9.0pt; text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="mso-line-height-alt: 9.0pt; text-align: justify;"><span style="font-family: 'Trebuchet MS', sans-serif;">However,</span><span style="font-family: 'Trebuchet MS', sans-serif;"> students through their classroom courses learn various theoretical concepts without even realizing the practical application of these concepts in the industry. This is primarily due to very minimal participation of the industry professionals in the academic world. The two most important pillars of the society – academia and industry are working in isolation resulting in minimum knowledge sharing. This phenomenon results into our universities churning graduates and post graduates who need six months to one year of ‘training’ again before they start performing as true professionals. GuruDaksh’s aim is to bridge the gap between the industry and the academia by providing the finest of the faculty to the institutes.<o:p></o:p></span></div><span style="font-family: 'Trebuchet MS', sans-serif;"><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;">GuruDaksh provides its services for empowering academia as well as nurturing students by </span><span style="font-family: 'Trebuchet MS', sans-serif;">enriching the student community with professionalism, meeting and/or exceeding industry expectations. And this is bound to have a positive effect on the quality of education imparted by the business management institutes in India.<o:p></o:p></span><br />
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</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-35158425409541040302011-08-10T08:05:00.000-07:002011-08-10T08:05:38.012-07:00Client Servicing - Pitching Ideas, Negotiation<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>Before pitching check:</b></span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Client insight- understand what’s important to the client</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Be sure that your value proposition matches clients needs.</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Demonstrate flexibility</span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>Sticky Ideas for success</b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Simplicity – finding the core of the idea</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Concreteness- making sure that the idea is being grabbed and being remembered later</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Credibility- giving an idea believability</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Emotion- helping people see the importance of an idea</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Stories- empowering people to use an idea through narrative</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Unexpectedness- grabbing people attention by surprising them</span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>Create value in a negotiation</b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Generate options and packages that “increase the pie”.</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Suspend criticism</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Invent options without committing</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Build relationships</span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>Best alternative to a negotiated settlement</b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Set value threshold</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Know your interest</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Know the other party’s interest</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Know who you are negotiating with</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Know your options</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Know your best alternative</span></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-82220299307185256282011-07-31T22:15:00.000-07:002011-07-31T22:15:43.191-07:00Briefing structure<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Business Objective <o:p></o:p></span></u></b></div><div class="MsoNormal" style="mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">To provide an enabled dynamic encyclopedia for use by farmers, agriculture extension workers, agri-input dealers and various other stakeholders in agriculture.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Communication Objective<o:p></o:p></span></u></b></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l2 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-autospace: none; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>The purpose of these Call Centres has been mainly to respond to issues raised by farmers instantly in the local language, on continuous basis. </span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l2 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-autospace: none; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Accordingly, it was proposed to target the entire country in all the major languages by a network of Call Centres to enable the farmers to get expert advice through a toll free number.</span></div><div class="MsoNormal" style="mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Target Person <o:p></o:p></span></u></b></div><div class="Default" style="text-align: justify;"><span style="color: windowtext;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Target audience can be classified under the following groups:<o:p></o:p></span></span></div><div class="Default" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: windowtext;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="color: windowtext;">Farmers<o:p></o:p></span></span></div><div class="Default" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: windowtext;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="color: windowtext;">Extension workers<o:p></o:p></span></span></div><div class="Default" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: windowtext;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="color: windowtext;">Field-level functionaries <o:p></o:p></span></span></div><div class="Default" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: windowtext;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="color: windowtext;">Agriculture scientists<o:p></o:p></span></span></div><div class="Default" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: windowtext;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="color: windowtext;">Researchers<o:p></o:p></span></span></div><div class="Default" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: windowtext;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="color: windowtext;">Policy makers <o:p></o:p></span></span></div><div class="Default" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: windowtext;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="color: windowtext;">General public<o:p></o:p></span></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Media</span></b></div><div class="MsoNormal" style="margin-left: 36.0pt; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Doordarshan and All India Radio is being utilized to produce and transmit programmes covering a wide spectrum of topics in agriculture and allied field for bringing the latest information and knowledge to the farming community. </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Benefit <o:p></o:p></span></u></b></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l3 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Technology transfer has brought a transformation in the lives of the people in the countryside and the farmers and others who have adopted the new technology and the methods of cultivation are happy to share their experiences with others.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l3 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>The farmers can dial the toll free helpline mainly to respond to issues raised by farmers instantly in the local language on continues basis.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l3 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>The farmers can call either from telephone or mobile on all the seven days of a week, from any part of the country, to get solutions for their problems in agriculture and allied sectors.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l3 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>The Kisan Call Centres will thus enable the establishment of close linkages and seamless communication mechanism among the key stakeholders in the extension system namely - Farmers, Agricultural Scientists, Extension Functionaries and Marketing Agencies.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l3 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Putting the farmers directly in contact with Agriculture experts.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l3 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Making authentic field data available for Agriculture Policy decisions.</span></div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></u></b></div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Support</span></u></b></div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></u></b></div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Mass Media Support to Agricultural Extension<o:p></o:p></span></b></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">In 2005, Doordarshan Broadcasting Corporation of <st1:country-region w:st="on"><st1:place w:st="on">India</st1:place></st1:country-region> began implementing a multi-component programme in both "narrowcast" and broadcast modes that features a live, interactive, televised problem-solving crop seminar and various in-person and telephone agricultural information initiatives. The project seeks to educate the nation at large about the field of agriculture and related areas like rural development, animal husbandry, community welfare, environment, energy conservation, and natural resource conservation and management. However, specific groups being addressed through this multimedia programme include farmers, extension workers, and field-level functionaries, as well as agricultural scientists, researchers, and policy makers; the goal is to address these groups' information and technology needs - toward environmental well-being, food security, and economic growth.</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><u><br />
</u></b></span></div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Media Objectives<o:p></o:p></span></u></b></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l4 level1 lfo4; tab-stops: list 36.0pt; text-align: justify; text-autospace: none; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Information, Education and Communication (IEC) play vital role in creating awareness, mobilizing people and making development participatory through advocacy and by transferring knowledge, skills and techniques to people.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l4 level1 lfo4; tab-stops: list 36.0pt; text-align: justify; text-autospace: none; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>To undertake publicity campaigns by organizing Kissan Melas, Seminars/ Workshops to create awareness amongst farmers. </span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l4 level1 lfo4; tab-stops: list 36.0pt; text-align: justify; text-autospace: none; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Publicity campaign is carried out by distributing posters and handbills printed in vernacular language, wall paintings, advertisement in newspapers and rural oriented magazines.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l4 level1 lfo4; tab-stops: list 36.0pt; text-align: justify; text-autospace: none; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Promotional activities like State/ District level Workshops, interactive live programs on Door Darshan/ All India Radio.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l4 level1 lfo4; tab-stops: list 36.0pt; text-align: justify; text-autospace: none; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Stalls of various agricultural equipments, seeds, fertilizers etc in National/ Regional Exhibitions etc. are undertaken by the Implementing Agencies.</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Budget considerations<o:p></o:p></span></u></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo5; tab-stops: list 36.0pt; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span><b>Estimating Retail Market Potential</b></span></div><div 13.5pt;="" 36.0pt;="" justify;"="" line-height:="" margin-left:="" text-align:=""><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">When projecting a market’s potential for your product, there is no single method for success. Competition, local income levels, product and store image, location, pricing, traffic flow, population density and other factors are used to gauge the success or failure of a new retail outlet. Even differences in product lines sold within a given store can impact the number of customers and how are they’ll travel to shop.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo5; tab-stops: list 36.0pt; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img alt="*" height="13" src="file:///C:/Users/Dell/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" width="13" /><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>What is a market forecast?</b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">A market forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in your target market. A standard analysis shows the projected number of potential customers divided into segments.</span></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-38226650880897731462011-07-11T23:43:00.000-07:002011-07-11T23:48:51.740-07:00Product Positioning of Maggi<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<div class="MsoNormal" style="line-height: 150%; text-align: justify;"><b><u><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Who am I?<o:p></o:p></span></span></u></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Positioning by corporate identity <o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Positioning by endorsement<o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><b><u><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">What am I?<o:p></o:p></span></span></u></b></div><div class="MsoListParagraphCxSpFirst" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 54.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo3; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="line-height: 150%;">Category- related positioning<o:p></o:p></span></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 54.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo3; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="line-height: 150%;">Benefit -related positioning<o:p></o:p></span></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 54.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo3; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="line-height: 150%;">Positioning by usage occasions and time.<o:p></o:p></span></span></div><div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 54.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo3; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="line-height: 150%;">Price- quality positioning<o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><b><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></u></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><b><u><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">For whom I am?<o:p></o:p></span></span></u></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><b><u><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">STPD Analysis<o:p></o:p></span></span></u></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIKdlVTa_pHKi23t4IwUz6iVQJgck2b4Qb9wY4aLLxxeMwSpng6lbRAwjQRgAkdhVJNCjM_3BET-YBIxFmJQUx9F0DVk3SOEdnvex37y4Zb1FkBeG-Ty8fbXcYWO_hCN6d_PsDh1YuuxqS/s1600/Maggi+Positioning.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img border="0" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIKdlVTa_pHKi23t4IwUz6iVQJgck2b4Qb9wY4aLLxxeMwSpng6lbRAwjQRgAkdhVJNCjM_3BET-YBIxFmJQUx9F0DVk3SOEdnvex37y4Zb1FkBeG-Ty8fbXcYWO_hCN6d_PsDh1YuuxqS/s400/Maggi+Positioning.jpg" width="400" /></span></a></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><br />
</b></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><b><u><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Why me?<o:p></o:p></span></span></u></b></div><div class="MsoListParagraphCxSpFirst" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 54.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l3 level1 lfo4; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="line-height: 150%;">Maggi is loved by all the families<o:p></o:p></span></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 54.0pt; mso-add-space: auto; mso-list: l3 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="line-height: 150%;">Made using our expertise in herbs, spices and flavours <o:p></o:p></span></span></div><div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-left: 54.0pt; mso-add-space: auto; mso-list: l3 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="line-height: 150%;">All products offering that great taste that MAGGI is famous for</span></span></div><div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-left: 54.0pt; mso-add-space: auto; mso-list: l3 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-left: 54.0pt; mso-add-space: auto; mso-list: l3 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">MAGGI Soup for a Cup</span></div><div class="MsoNormal" style="line-height: 150%; margin-left: 36.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">MAGGI Soup for a Cup range offers a delicious soup that is easy to prepare, and perfect for a light meal or easy snack. Available in a great range of tempting flavours and varieties, and low in fat, MAGGI Soup for a Cup is the convenient way to satisfy those hunger pangs.</span></span></div><div class="MsoNormal" style="line-height: 150%; margin-left: 36.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3; text-align: justify;"><span style="line-height: 150%;"><span style="font-family: 'Trebuchet MS', sans-serif; font: normal normal normal 7pt/normal 'Times New Roman';"><br />
</span></span></div><div class="MsoNormal" style="line-height: 150%; margin-left: 36.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;"><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="line-height: 150%;">MAGGI Sauces</span></span></div><div class="MsoNormal" style="line-height: 150%; margin-left: 36.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Add magic to any dinner with MAGGI sauce mixes</span></span></div><div class="MsoNormal" style="line-height: 150%; margin-left: 36.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="line-height: 150%;"><span style="font-family: 'Trebuchet MS', sans-serif; font: normal normal normal 7pt/normal 'Times New Roman';"><br />
</span></span></div><div class="MsoNormal" style="line-height: 150%; margin-left: 36.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;"><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="line-height: 150%;">MAGGI Noodles</span></span></div><div class="MsoNormal" style="line-height: 150%; margin-left: 18.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3; text-align: justify; text-indent: 18.0pt;"><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">A great tasting snack for kids who are always on the go! </span><span class="Apple-style-span" style="font-family: Arial, sans-serif; font-size: 12pt;"><o:p></o:p></span></span></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-19044926290924940492011-06-30T05:39:00.000-07:002011-06-30T05:39:49.082-07:00Initial Strategies of Maggi In India<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; mso-element: para-border-div; padding: 0cm 0cm 4.0pt 0cm;"><div class="MsoTitleCxSpFirst" style="border-bottom-style: none; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; line-height: 115%; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: 16px;">Maggi faced a lot of hurdles in its journey in India. The basic problem the brand faced was the Indian psyche. Initially Nestle tried to position the noodles to working women since it was more convenient. However, the sale of Maggi was not picking up despite of heavy media advertising. To overcome this Nestle conducted research and then repositioned its products as convenience for mothers and fun for children. The tagline- ‘fast to cook, good to eat’ was also in accordance with the entire campaign. This strategy worked well in the Indian context and did wonders for Maggi brand in India.</span><b style="mso-bidi-font-weight: normal;"><span style="color: windowtext; line-height: 115%;"><o:p><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></o:p></span></b></div><div class="MsoTitleCxSpMiddle" style="border: none; line-height: 115%; mso-border-bottom-alt: solid windowtext .5pt; mso-padding-alt: 0cm 0cm 4.0pt 0cm; padding: 0cm; text-align: justify;"><br />
</div><div class="MsoTitleCxSpLast" style="border: none; line-height: 115%; mso-border-bottom-alt: solid windowtext .5pt; mso-padding-alt: 0cm 0cm 4.0pt 0cm; padding: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="color: windowtext; line-height: 115%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">SWOT Analysis of Maggi as Brand<o:p></o:p></span></span></b></div></div><div .0001pt;="" 0cm;="" 150%;="" class="MsoNormal" justify;"="" line-height:="" margin-bottom:="" text-align:=""><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><u>Strengths</u><o:p></o:p></span></span></div><div .0001pt;="" 0cm;="" 150%;="" class="MsoNormal" justify;"="" line-height:="" margin-bottom:="" text-align:=""><br />
</div><div -18.0pt;"="" .0001pt;="" 0cm;="" 150%;="" auto;="" class="MsoListParagraphCxSpFirst" justify;="" l0="" level1="" lfo1;="" line-height:="" margin-bottom:="" mso-add-space:="" mso-list:="" text-align:="" text-indent:=""></div><ul><li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Established Family Brand</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Strong Global Corporate Brand ( NIL )</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Specialization in food processing category marketing and distribution in Urban</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;"><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="line-height: 150%;">Market leader</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Presence of other product segments of food category : Dairy Products,</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Chocolate, Infant foods</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Pioneer and Leader so 1st mover advantage in Noodles, Sauce, Ketchups and</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Soup market.</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Nestle symbolization of warm, family & shelter</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Research and Development Division in India</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">New Noodles Plant in Uttaranchal</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Innovative flavours for Indian taste buds</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Distribution Channels</span></span></li>
</ul><div .0001pt;="" 0cm;="" 150%;="" class="MsoNormal" justify;"="" line-height:="" margin-bottom:="" text-align:=""><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><u>Weakness</u></span></span></div><div -18.0pt;"="" .0001pt;="" 0cm;="" 150%;="" auto;="" class="MsoListParagraphCxSpFirst" justify;="" l0="" level1="" lfo1;="" line-height:="" margin-bottom:="" mso-add-space:="" mso-list:="" text-align:="" text-indent:=""></div><ul><li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Generic Brand to Noodles in India</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Low rural market presence constraints</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Uniform Brand for all food category</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Brand Proliferation</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Heavily dependent on one flavour</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Health related issues</span></span></li>
</ul><div .0001pt;="" 0cm;="" 150%;="" class="MsoNormal" justify;"="" line-height:="" margin-bottom:="" text-align:=""><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><u>Opportunities</u></span></span></div><div -18.0pt;"="" .0001pt;="" 0cm;="" 150%;="" auto;="" class="MsoListParagraphCxSpFirst" justify;="" l1="" level1="" lfo2;="" line-height:="" margin-bottom:="" mso-add-space:="" mso-list:="" text-align:="" text-indent:=""></div><ul><li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Growing package and canned food market in India by 15% annually.</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">High brand awareness of Indian consumer</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Other product category like Biscuits, Chips and Ready to Eat Market still unexplored.</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Opportunity to be substitute to other snacks category of food products.</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Unexploited rural market</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Increasing number of working youth</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Affinity of Indians to Chinese food</span></span></li>
</ul><div .0001pt;="" 0cm;="" 150%;="" class="MsoNormal" justify;"="" line-height:="" margin-bottom:="" text-align:=""><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><u>Threats</u></span></span></div><div -18.0pt;"="" .0001pt;="" 0cm;="" 150%;="" auto;="" class="MsoListParagraphCxSpFirst" justify;="" l1="" level1="" lfo2;="" line-height:="" margin-bottom:="" mso-add-space:="" mso-list:="" text-align:="" text-indent:=""></div><ul><li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Competitors with long history in product category Internationally like, Heinz Sauce and ketchups of Heinz Indian, Top Ramen in Noodle and Knorr Soups.</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Single product focused competitors like Heinz sauce and Wai Wai Noodles.</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Less Entry Barriers in the Market segment for product category</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">ITC’s strong base in Indian Market.</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Substitute Product to Product Segment</span></span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="line-height: 150%;">Competitive pricing</span></span></li>
<li><span style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Strong presence of regional competitors</span></span></li>
</ul><br />
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-52685145554375565102011-06-28T02:25:00.000-07:002011-06-28T02:25:15.968-07:00Safety and Security Concerns at the time of event<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div class="MsoNormal" style="text-align: justify;"><span lang="EN-US" style="line-height: 115%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The word security is derived from the Latin "Se-Cura" and literally translates to "without fear". 'Security' is therefore the state of being secure, or the actions employed to achieve that state, i.e. to be secure is to be without fear of harm.<span class="Apple-style-span" style="font-size: small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="text-align: justify;"><span lang="EN-US" style="line-height: 115%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span></div><div class="MsoNormal" style="text-align: justify;"><span lang="EN-US" style="line-height: 115%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">As events have audience, visitors, spectators, staff etc. the security has to be proper and the organizers should be ready for any contingency. Example- We heard of people dying because an exhibition site caught fire in Meerut, stampedes at concerts etc.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span lang="EN-US" style="line-height: 115%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">So every little detail has to be looked into-<o:p></o:p></span></span></div><div class="MsoListParagraphCxSpFirst" style="text-align: justify; text-indent: -18pt;"></div><ul style="text-align: left;"><li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US" style="line-height: 115%;">Proper barricading at events (mojo, masking, bamboos etc.)</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US" style="line-height: 115%;">Security check (tickets, possessions etc.) at entrance</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US" style="line-height: 115%;">The way through the mobile toilets</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US" style="line-height: 115%;">Parking lot should be properly checked</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US" style="line-height: 115%;">Lights, wires and other infrastructure put up should be properly checked</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US" style="line-height: 115%;">Fire truck, ambulance etc. should be present at the venue</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US" style="line-height: 115%;">Proper ventilation facilities should be present</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US" style="line-height: 115%;">Check on fire used inside the venue (food stalls)</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US" style="line-height: 115%;">Security of valuables during an event</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; line-height: 18px;">The store room where the organizers keep their things (laptops etc) should not be left unattended.</span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US" style="line-height: 115%;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span lang="EN-US" style="line-height: 115%;">Different entrance and exit for celebrities</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US" style="line-height: 115%;">The strength of the stage for dancers (Savera Hotel in Chennai had to compensate for deaths when the dance floor built on their swimming pool for a party broke and people drowned)</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US" style="line-height: 115%;">Back stage security (it is usually a place where there is chaos all the time)</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US" style="line-height: 115%;">Safe distance if fireworks are being used</span></span></li>
<li style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US" style="line-height: 115%;">Safety of workers from faulty equipment or raw materials use</span></span></li>
</ul><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; line-height: 18px;">Thus an event manager should always be alert during an event and should check on things if they look a little off or don’t work properly and not wait for complaints to come. Nothing is worse for an organizer than a life threatening incident happening at the event as that proves they were not fully prepared. This leads to reputation damage as life of people associated with the event should be dealt with very carefully. This is the reason why we have certain compulsory permissions that an event manager needs to take like the Police permission, Fire Department Permission etc.</span> <div class="MsoNormal" style="text-align: justify;"><br />
</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-24106641245952029022011-06-25T22:54:00.000-07:002012-07-27T21:28:59.455-07:00Event Management - Show Running Plan<div dir="ltr" style="text-align: left;" trbidi="on">
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US">The show running plan is to be devised a day prior minimum, and is to be made by the event manager. </span><span lang="EN-US"><o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyRHhHeL4c6K0S8EdUjuz0A-GrteNDtagOBit9tKEwkhTbKioo_xmFeUUr4DlxGk4LKfUm7Wn40ZLkCR9IjIopwRZdEr4EOvo_nCTxbnRTzZ8VfBxg6enn0Innli68x9mYsTCS_2he9dlu/s1600/Show_running+plan_events.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img border="0" height="272" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyRHhHeL4c6K0S8EdUjuz0A-GrteNDtagOBit9tKEwkhTbKioo_xmFeUUr4DlxGk4LKfUm7Wn40ZLkCR9IjIopwRZdEr4EOvo_nCTxbnRTzZ8VfBxg6enn0Innli68x9mYsTCS_2he9dlu/s400/Show_running+plan_events.jpg" width="400" /></span></a></div>
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<div class="MsoNormal" style="margin-left: 22.5pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: 0cm;">
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="EN-US">The show runner / event manager assigns the responsibilities for the balance crew on the site.<o:p></o:p></span></span></div>
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="EN-US">The show runner / event manager is to delegate a supporting crew member and a volunteer to every coordinate <o:p></o:p></span></span></div>
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="EN-US">One crew member should be placed minimum at the following coordinates apart from the console. <o:p></o:p></span></span></div>
<ul style="margin-top: 0cm;" type="disc"><ul style="margin-top: 0cm;" type="circle"><ul style="margin-top: 0cm;" type="square">
<li class="MsoNormal" style="mso-list: l0 level3 lfo1; tab-stops: list 108.0pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Left wing (on facing the stage the left of stage will be the left wing)<o:p></o:p></span></span></li>
<li class="MsoNormal" style="mso-list: l0 level3 lfo1; tab-stops: list 108.0pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Right wing (on facing the stage the right of stage will be the right wing)<o:p></o:p></span></span></li>
<li class="MsoNormal" style="mso-list: l0 level3 lfo1; tab-stops: list 108.0pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Artists coordination / green rooms <o:p></o:p></span></span></li>
<li class="MsoNormal" style="mso-list: l0 level3 lfo1; tab-stops: list 108.0pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Security and entrances. <o:p></o:p></span></span></li>
<li class="MsoNormal" style="mso-list: l0 level3 lfo1; tab-stops: list 108.0pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">F&B & florals (if required)<o:p></o:p></span></span></li>
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</div>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-953657527785618606.post-19099039540891549812011-06-24T22:25:00.000-07:002011-06-24T22:25:24.122-07:00Gender is a social construction<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div class="MsoNormal" style="mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><span lang="EN" style="mso-ansi-language: EN;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Social construction (social construct) is a concept or practice that is the construct of a particular group. When we say that something is socially constructed, we are focusing on its dependence on contingent variables of our social selves rather than any inherent quality that it possesses in itself. <o:p></o:p></span></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><u><span lang="EN" style="mso-ansi-language: EN;"><b>For example</b></span></u><span lang="EN" style="mso-ansi-language: EN;"> our notion of "marriage," what this terms includes and doesn't include and what it means to us does not exist "out there" in the world, but only in and through the social institutions that give it meaning within a culture.<o:p></o:p></span></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><span lang="EN" style="mso-ansi-language: EN;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">From birth on, infants of both sexes are conditioned by parental and other adult responses to behave, think, act, and interact in gender-specific role manifestations. This analysis will explore the social construction of gender to show how men and women are often "assigned" certain traits and attributes that may or may not be limiting to their development.<o:p></o:p></span></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><span lang="EN" style="mso-ansi-language: EN;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">There are many examples of the different traits and attributes that males and females are socialized to accept as their own in society. Female children, for the most part are encouraged to be cooperative, compassionate, caring, and nurturing; largely in preparation for roles as wife and mother. Male children, in contrast, are socialized toward independence, assertiveness, competition, and achievement; they are often expected to suppress their emotions and feelings, especially ones that are tender.<o:p></o:p></span></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><span lang="EN" style="mso-ansi-language: EN;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Gender traits - attributed or acquired - permeate every interaction between men and women in both formal and informal and intimate and professional environments. Although the pattern in <span style="color: windowtext; text-decoration: none; text-underline: none;">contemporary society</span> is toward a greater form of egalitarianism than in the past, this pattern is not universal. Women, in the main, are still socialized toward undertaking the so-called "dependent" roles of wives and mothers, while men are socialized toward regarding themselves as more independent and less nurturing than women. These patterns of socializing gender are important in that they affect the ways in which males and females perceive themselves and construct their external affects. For instance, conversational style (men talk; women listen) is one external affect of gender differences.<o:p></o:p></span></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><br />
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</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-74303299723852969782011-06-23T22:42:00.000-07:002011-06-23T22:42:25.512-07:00The Pricing Barrier<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Objective:<o:p></o:p></span></u></b></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Developing market strategy, product strategy and pricing policy for Tufflug to enter the Indian premium luggage market segment.</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Case Diagnosis:<o:p></o:p></span></u></b></div><div class="MsoNormal" style="margin-left: 18.0pt;"><br />
</div><table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 18.0pt; mso-border-alt: solid windowtext .5pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 480;"><tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;"> <td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 136.55pt;" valign="top" width="182"> <div align="center" class="MsoNormal" style="text-align: center;"><b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Monarch<o:p></o:p></span></b></div></td> <td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 136.0pt;" valign="top" width="181"> <div align="center" class="MsoNormal" style="text-align: center;"><b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Gibraltar<o:p></o:p></span></b></div></td> <td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 135.85pt;" valign="top" width="181"> <div align="center" class="MsoNormal" style="text-align: center;"><b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Tufflug<o:p></o:p></span></b></div></td> </tr>
<tr style="mso-yfti-irow: 1;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 136.55pt;" valign="top" width="182"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Kingpin of Indian luggage industry with 70% of the Rs 350 crore of the luggage market</span></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 136.0pt;" valign="top" width="181"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><st1:country-region w:st="on"><st1:place w:st="on">US</st1:place></st1:country-region> luggage giant, whose tie up with the Indian firm sent Rs 1000 crore Indian luggage industry into tizzy</span></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 135.85pt;" valign="top" width="181"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><st1:place w:st="on">Europe</st1:place> luggage maker who wanted to enter the Indian market</span></div></td> </tr>
<tr style="mso-yfti-irow: 2;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 136.55pt;" valign="top" width="182"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Over the years build its strong quality image that marketed molded luggage and soft luggage.</span></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 136.0pt;" valign="top" width="181"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Chose a plastic sheet manufacturer as 40% partner in <st1:place w:st="on"><st1:country-region w:st="on">India</st1:country-region></st1:place> and worked at strengthening its vendor base</span></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 135.85pt;" valign="top" width="181"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Decided to wait and watch and send <st1:place w:st="on">Dee</st1:place> to carry out market research</span></div></td> </tr>
<tr style="mso-yfti-irow: 3;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 136.55pt;" valign="top" width="182"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Failed to ensure strong product differentiation, yet nudge 10% annual growth in molded luggage segment</span></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 136.0pt;" valign="top" width="181"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Gibraltar is a premium segment brand due to which pricing would appeal only to the upper end segment of the target audience.</span></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 135.85pt;" valign="top" width="181"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Tufflug has to have a strong value delivery, a strong differentiator and would have to create a brand saliency to give a tough competition to Monarch and Gibraltar.</span></div></td> </tr>
<tr style="mso-yfti-irow: 4;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 136.55pt;" valign="top" width="182"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Monarch had many inherent advantages i.e it had the first mover advantage, image was clear and good deal of trade goodwill.</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Monarch understood the domestic market and controlled the trade.</span></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 136.0pt;" valign="top" width="181"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Gibraltar can succeed if they could manage their distribution channels well.</span></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 135.85pt;" valign="top" width="181"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Tufflug to enter the Indian market would have to focus on relationship management to succeed as a brand.</span></div></td> </tr>
<tr style="mso-yfti-irow: 5; mso-yfti-lastrow: yes;"> <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 136.55pt;" valign="top" width="182"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Monarch as a brand is well fortified in the lower end segment of the market and is establishing itself in the super premium segment by introducing its product Entice </span></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 136.0pt;" valign="top" width="181"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Gibraltar would be a tough competition to monarch in the super premium segment as Gibraltar is perceived as a premium foreign brand.</span></div></td> <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 135.85pt;" valign="top" width="181"> <div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Difficult for tufflug to enter the lower end segment of the Indian market due to the monopoly of Monarch.</span></div></td> </tr>
</tbody></table><div class="MsoNormal" style="margin-left: 18.0pt;"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Conclusion/Findings<o:p></o:p></span></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;"><!--[if !supportLists]--><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span><!--[endif]-->The luggage category in India is still underdeveloped and lacks saliency.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;"><!--[if !supportLists]--><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span><!--[endif]-->Luggage in India is seen as a utility product and not as an accessory.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;"><!--[if !supportLists]--><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span><!--[endif]-->The luggage market grew at a subsistence level of 12%.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;"><!--[if !supportLists]--><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span><!--[endif]-->Indian market is divided into two categories durable luggage and functional luggage, the mid-priced affordable brands and the niche segment brands with aesthetic and innovative features.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;"><!--[if !supportLists]--><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span>According to the case study it is realised that for converting Monarch users to Tufflug, the product would have to be substantially different and innovative.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;"><!--[if !supportLists]--><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";"> </span></span><!--[endif]-->For a brand to succeed it must keep in mind that the Indian market comprises mainly of the middle class who would go for durability and functionality, but is also value conscious.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;"><!--[if !supportLists]--><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";"> </span></span><!--[endif]-->Among the various foreign brand <st1:place w:st="on">Gibraltar</st1:place> had the highest brand recall and saliency.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;"><!--[if !supportLists]--><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="mso-list: Ignore;">8.<span style="font: 7.0pt "Times New Roman";"> </span></span>Therefore, it is not long before that <st1:place w:st="on">Gibraltar</st1:place> starts eating into Monarchs market segmentation.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Recommendations<o:p></o:p></span></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;"><!--[if !supportLists]--><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span><!--[endif]-->Tufflug would have to remember that to target the Indian market it would have to use the “<b style="mso-bidi-font-weight: normal;">value for money</b>” strategy.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;"><!--[if !supportLists]--><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span>To maintain its brand image as a “<b style="mso-bidi-font-weight: normal;">super premium brand</b>” it would have to target the upper-end of the market, where the demand is for aesthetics, style and sophistication.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;"><!--[if !supportLists]--><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span>Tufflug would have to have a good distribution channel and focus on relationship marketing.</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;"><!--[if !supportLists]--><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span>Tufflug to break into the market and give a tough competition to <st1:place w:st="on">Gibraltar</st1:place> would have to build a brand image that of “<b style="mso-bidi-font-weight: normal;">world class quality product</b>”, for which the consumers would be ready to pay a very little premium (15%-20%).</span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;"><!--[if !supportLists]--><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span>Tufflug would have to come out with innovative mould design along with superficial innovative ideas.</span></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-80198076840326907792011-06-23T01:03:00.000-07:002011-06-24T08:57:44.911-07:00Automobile industry in India<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">In today’s world where the automobile industry in <st1:country-region w:st="on"><st1:place w:st="on">India</st1:place></st1:country-region> is estimated to be a US $ 34 billions industry with exports contributing 5 percent of the revenue, the automobile industry is still at its growth stage of the product life cycle and is now working in terms of the dynamics of an open market. This change was possible due to the de-licensing of the sector in 1991 and the subsequent opening up of the 100 percent foreign direct investment (FDI) through the automatic route which marked the beginning of the new era for the automobile industry in <st1:country-region w:st="on"><st1:place w:st="on">India</st1:place></st1:country-region>.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Due to the stagnation of the automobile industry in the markets (such as Europe, <st1:country-region w:st="on">Japan</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">USA</st1:place></st1:country-region>) has resulted in the shifting of the new capacities and capital to the Indian automobile industry. The Indian automobile industry has been growing at the rate of 15-27 percent over the past five years. Moreover the Indian auto makers are earning claim across the globe.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div class="MsoNormal" style="line-height: 200%; mso-layout-grid-align: none; text-align: justify; text-autospace: none;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Many joint ventures have been set up in <st1:country-region w:st="on"><st1:place w:st="on">India</st1:place></st1:country-region> with foreign collaboration, both technical and financial with leading global manufacturers. Also a very large number of joint ventures have been set up in the auto-components sector and the pace is expected to pick up even further. The Government of India is keen to provide a suitable economic and business environment conducive to the success of the established and prospective foreign partnership ventures. $5.7 billion is the investment envisaged in the new vehicles projects.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The home grown auto maker Maruti Suzuki has emerged as the fourth most reputed automobile companies in the world, even ahead of its parent company Suzuki Motor Co of <st1:place w:st="on"><st1:country-region w:st="on">Japan</st1:country-region></st1:place>, according to the Global 200: The World’s Best Corporate Reputation List.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">In 2008, Hyundai Motors alone exported 240,000 cars made in <st1:country-region w:st="on"><st1:place w:st="on">India</st1:place></st1:country-region>. Nissan Motors plans to export 250,000 vehicles manufactured in its <st1:country-region w:st="on"><st1:place w:st="on">India</st1:place></st1:country-region> plant by 2011. Similar plans are for General Motors.<o:p></o:p></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzlFdfVZeJF4K6T4Sn69cX4eMeywHMMtGrFjzA9D6L1iGQ3_I9yNZKjVrJJF9EmKqm7UBFt_jd8orDmEFq6LMQxq0nRA2MJCC5BmBhUCAROX3IaNHmmd-aehP3Foq1jvPKyFP9XoHxd1aC/s1600/Turnover+of+Automobile+Manufactures.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img border="0" height="147" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzlFdfVZeJF4K6T4Sn69cX4eMeywHMMtGrFjzA9D6L1iGQ3_I9yNZKjVrJJF9EmKqm7UBFt_jd8orDmEFq6LMQxq0nRA2MJCC5BmBhUCAROX3IaNHmmd-aehP3Foq1jvPKyFP9XoHxd1aC/s400/Turnover+of+Automobile+Manufactures.jpg" width="400" /></span></a></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="color: #373737; font-family: 'Trebuchet MS', sans-serif;">Turnover of Automobile Manufactures</span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="color: #373737; font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The figures show that the automobile sector in <st1:country-region w:st="on"><st1:place w:st="on">India</st1:place></st1:country-region> has been growing robustly. The market shares of the different types of vehicles will clearly depict the demand pattern in this sector.<o:p></o:p></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3RX_Ubi-82HOODxJu0excxETKixvoO_60GQEwk0e4C9y4PUL7OiobtlI_qeuMUvl6iKbrloVUjdiGf5yX4eVlKQFQiGOz80EjN9iVjCbNHXN8M6ZXy7T_0GbcJ30aVr9l8itEWl_g8YW6/s1600/Domestic+Market+Share+for+2008-09.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img border="0" height="105" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3RX_Ubi-82HOODxJu0excxETKixvoO_60GQEwk0e4C9y4PUL7OiobtlI_qeuMUvl6iKbrloVUjdiGf5yX4eVlKQFQiGOz80EjN9iVjCbNHXN8M6ZXy7T_0GbcJ30aVr9l8itEWl_g8YW6/s400/Domestic+Market+Share+for+2008-09.jpg" width="400" /></span></a></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span class="Apple-style-span" style="color: #373737; font-family: 'Trebuchet MS', sans-serif;">Domestic Market Share for 2008-09</span></div></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-953657527785618606.post-37528046281854996042011-06-20T03:05:00.000-07:002011-06-20T03:10:49.328-07:00Activation of Events<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div style="text-align: justify;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Before event activation, we should check for the following:</span></span></div><div style="margin-left: 36pt; text-align: justify; text-indent: -18pt;"><br />
<ul><li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">See all permissions have been obtained and no legal issues prevail.</span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Have a full flow of events at hand.</span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Have necessary key person’s contact details at hand.</span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Brief the part time extra workers, promoters, emcee as the need arises.</span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Have emergency numbers like the nearest hospital, police station, fire station at hand.</span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The set up should be completed a day in advance.</span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Sponsors should be called to see their branding (positioning of poster, banner, logo etc.). This would avoid clashes on event day.</span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Logistics like power backup, seating arrangements, stage management should be seen to.</span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">All concerned people should be present at the venue 3 hours prior to the event.</span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Security and safety arrangements should be rechecked before start of an event.</span></li>
<li><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Duties and responsibilities should be well divided amongst the organizers.</span></li>
</ul></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-34562233668548068402011-06-15T23:58:00.000-07:002011-06-15T23:58:30.687-07:00Raymond Case Study<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Objective:</span></b></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Strategies employed by Raymond to establish itself as a major player in the ready-to-wear men's wear segment.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><br />
</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>SWOT Analysis</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><u>Strength</u></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• First company to use advertisement to promote its product.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Articulated brand essence </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Depth and sensibility of product through advertisements.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• World leader in the files and rasps business.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• focus on fashion and strength</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><u>Weakness</u></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Limited as far readymade brands were concerned</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Minimize damages undertook restructuring exercise.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Failure in the diversification efforts</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><u>Opportunities</u></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Potential for readymade garments in India</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Corporatizing fashion and venturing into women’s wear by the introduction of Be Brand</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><u>Threats</u></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Increase in the competitive pressure.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>Initiatives taken by Raymond to strengthen itself in the ready to wear market</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Focussed on repositioning its brand, launching new products and brands and strengthening its distribution networks</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Repositioning park avenue by launching new print and television campaign with tagline “Start Something New”.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• TVC showed young corporates to target the new generation of executives.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Raymond chose Cuban model for its TVC and shot it in South Africa.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Advertising Commercial for print media, were shot in New York to attract international audience.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Launched Manzoni and adopted the tagline “Return of the Roman Empire”.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Organised a fashion show in 2001 “The Raymond Show 2001”.They used leading TV channel to showcase the innovative designs to the public.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The success of Raymond’s initiatives to restructure itself, launch new brands, expand and streamline distribution and experiment with its advertisements are yet to be seen.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">According to my opinion Raymond did the right thing by shifting its focus towards ready-to-wear market despite its core strengths lying in the fabric market</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• There is enough scope for the business growth in both fabric and garments.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Raymond is looking for opportunities overseas and extend its brand lines.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• The company had not exploited the markets potential to the fullest, marketing activities or acquisition of new businesses with a diversified model in the textile segment.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Talking of business including garments. Before restructuring, textile contributed roughly 55% of turnover. Post restructuring, i.e. garments, worsted fabric and denim is 90%.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• In India, the garment industry is still in a growing phase. Its not a mature business, whereas fabric is.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>Future steps to be taken by Raymond to retain its position status can be</b></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Rather than launching new brands, Raymond should focus on more line extensions (as Park Avenue was extended to men’s toiletries) and enter the premium accessories segment (watches, leather accessories etc.)</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Increase the possibilities for outsourcing.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">• Strengthen itself into marketing of its brands.</span></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-953657527785618606.post-66970442399261424932011-06-12T23:12:00.000-07:002011-06-12T23:35:13.499-07:00With the current competition between newspapers and online news, how audience feedback would chart further course of action for both the media.<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">What is feedback?<o:p></o:p></span></u></b></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Feedback describes the situation when output from (or information about the result of) an event or phenomenon in the past will influence the same event/phenomenon in the present or future. When an event is part of a chain of cause-and-effect that forms a circuit or loop, then the event is said to "feed back" into itself.</span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">There are two forms: <b style="mso-bidi-font-weight: normal;">positive feedback</b> (strengthening the event) and <b style="mso-bidi-font-weight: normal;">negative feedback</b> (weakening it).</span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><u><span lang="EN"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Measuring audiences<o:p></o:p></span></span></u></b></div><div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; line-height: 130%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span">For print media, the two main m</span><span class="Apple-style-span">easures of audience are readership and circulation. <b>Circulation</b> relates to th</span><span class="Apple-style-span">e number of copies circulated to the public. </span>Readership<span class="Apple-style-span"> is the number of readers - either of a specific issue of the publication, or over a certain time period, such as 3 months. Circulation is measured from sales figures, but readership is measured from surveys of the population. Readership is practically always larger than circulation, because of "pass-on readers" - in other words, each copy sold is normally read by some people as well as its buyer.</span></span></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><br />
</div></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">The collapse of print advertising and the downturn in sales, at the news stand and through subscriptions, has led to a frantic search for new ways to monetize content that’s often available online for free. </span></div></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">For newspapers, that channel can increase the chances of survival in a market where commodities information has diminished the value of individual brands. Here are few ways newspapers can use the social media to save the industry.</span></div></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">1.<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Twitter headline feeds</span></div></div><div 130%;="" 18.0pt;="" justify;"="" line-height:="" margin-left:="" text-align:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> These are sub-channels that support personalized interaction, a point of interest for advertisers.</span></div></div><div 130%;="" 18.0pt;="" justify;"="" line-height:="" margin-left:="" text-align:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div></div><div 130%;="" 18.0pt;="" justify;"="" line-height:="" margin-left:="" text-align:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">2.<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Acquiring providers of social media services</span></div></div><div 130%;="" 18.0pt;="" justify;"="" line-height:="" margin-left:="" text-align:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> Look for more acquisitions, or partnerships, as legacy publishers broaden their online portfolios.</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">3.<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Creating more online events to attract the readers</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">4.<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Promoting and monitoring user-generated content</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">5.<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Story-based communities</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">6.<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Collaborative outsourced news services</span></div></div><div 130%;="" 18.0pt;="" justify;"="" line-height:="" margin-left:="" text-align:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> To collaborate with established news sites, including newspapers willing to outsource parts of their magazine sections.</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">7.<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Customized delivery</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">8.<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Branded communities</span></div></div><div 130%;="" 18.0pt;="" justify;"="" line-height:="" margin-left:="" text-align:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> A branded community site which talks about user-created groups, user-posted content, and special interest sections and it promotes more interaction, which helps advertisers pinpoint their targets.</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div></div><div -18.0pt;"="" 130%;="" 36.0pt;="" justify;="" l1="" level1="" lfo1;="" line-height:="" list="" margin-left:="" mso-list:="" tab-stops:="" text-align:="" text-indent:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">9.<span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span>Publishing APIs(Application Programming Interface) for third-party developers</span></div></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></u></b></div></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Exploring the Options for Getting Feedback<o:p></o:p></span></u></b></div></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></u></b></div></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">1. Lab Studies<o:p></o:p></span></u></b></div></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">You can learn how user-friendly your document or Web site is by testing it with readers in a controlled setting, or lab. This is an excellent way to compare two versions and find out which is better. Lab studies involve asking people to complete a specific task, such as finding their way around a Web site. As the tester, you observe which aspects of this task are easy and which are hard for people to do. You can then use your observations to make your material more user-friendly.</span></div></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></u></b></div></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">2. Structured Interviews<o:p></o:p></span></u></b></div></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">One-on-one interviews are the best way to get detailed feedback about a document, particularly if the material is about sensitive subjects. You can ask an intended reader to looks at your document. This way, you can see how the reader uses your document. Listen for general comments and follow-up with specific questions such as, “What do you think about the pictures?” or “Why did you skip over (x) section?” etc.</span></div></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></u></b></div></div><div 130%;="" justify;"="" line-height:="" text-align:=""><div style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><u><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">3. Focus Groups<o:p></o:p></span></u></b></div></div><ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal" style="line-height: 150%; margin-bottom: 3.75pt; margin-top: 3.75pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt; text-align: justify; vertical-align: top;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Also known as “group interviews,” focus groups are an excellent way to get general feedback from readers about a document’s design, content, and key points. Focus groups usually have 6 to 10 members of similar age, culture, and familiarity with the subject. </span></li>
<li class="MsoNormal" style="line-height: 150%; margin-bottom: 3.75pt; margin-top: 3.75pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt; text-align: justify; vertical-align: top;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">You might want to test your material with more than one focus group. This way, you can compare responses from different groups. </span></li>
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</div></div>Unknownnoreply@blogger.com0