Is it good to be present on all the social media websites?

With the increase in number of people opening their own businesses, the space around us is becoming more and more crunched for growth. Or, should I say its becoming more difficult day by day for a business to survive. Thinking about this, it is vital for you to be one step ahead of your competition. However, in this era of internet it is quite difficult and therefore you should be equipped with the right strategy to stand out and make a statement. We are going to write about such strategies in a series of posts coming in next few days, but to start with this article will address to an important question that we come across quite often.

In this short post we are going to discuss about a very simple but vital question "Whether to be or not be present on all the platforms provided by Social Media?". Many people make the same mistake of being on a single social media website. This might be your social suicide and, therefore you should correct the situation as soon as possible.

There are many people who choose Facebook or Twitter while there are others who decide to go with LinkedIn. However, if you want to be truly successful, you will have to make sure that you are present everywhere or wherever it is possible for you to be present. Consider your presence on social media sites as a big broad image of your business formed from smaller segments. We will list down very few of the benefits

• Presence in all the platforms will make sure that you will not miss any customer segment 
• Chance of brand recall increase by 'X' times where 'X' is the number of platforms where you are present
• Assertions can be made more effectively and easily
• SEO of website gets a boost
• Convenience to your customers
• Cost effective, we will discuss about this in future articles
• Better Returns on Investment

  Now, you may ask how to do it? The image below will answer your question.

 

 In coming weeks we are going to write about the content strategy for social media, adequate investments in social media, calculation of ROI in social media, tools and techniques, and many more topics. If you still want to know more feel free to write to us. You may also visit our website.

You may also, write to us for the formulation of social media strategy and effective execution for your business.

The Evolving Rural Market

In my previous blog post, I have mentioned the first reason why 70% of rural India is still left unexplored.

Although there has been a great deal of interest by companies in rural market, but still there are several more reasons for the slow market penetration.

The second reason which I would like to share with you all is the myth of Rapid Urbanization i.e.  the pace of migration from rural to urban centres is very rapid, which of course means that rural India is shrinking at a rapid pace. Perhaps the companies feel its not worth the effort.

But the truth turns out to be different. According to the latest census report, of the total migrating population of 98 million, 61 million have moved to rural areas and 36 million have moved to urban areas. The rate of migration from Urban to rural is much more than rural to urban.

Predictions suggest that while the urban population will continue to grow, the share of rural will come down only marginally till the year 2020, and nearly two-third of the country’s population which is equal to 0.82 billion individuals will continue to live in villages.

So, it would be the right time for marketers to enter the arena sooner rather than later.