How ready is your brand to compete for future market shares?

Measuring Brand Momentum puts you on the right marketing time cycle!

•Market Share and Brand Equity are static concepts

- Tell you where you ‘stand’ today

- Reflects your past performance

- Leave you one market time ‘cycle’ behind

•Brand Momentum is a dynamic concept

- Tells you how fast are you ‘moving’ towards tomorrow

- Reflects your current performance

- Keeps you on the ‘current’ market time cycle

It helps you drive on the right gear!

•The model tracks brand performance at all the key ‘consumer-brand interaction’ milestones

•Using a set of ‘quantitative’ diagnostic measures

•Helps you track:

- on parameters like ad recall, brand recall,  current  brand shares

- usage, intended usage, word of mouth

- on parameters like brand persuasion, consumer  brand performances

- pull, brand loyalty, brand sustenance

Why should you look at it?

•Know how well is your brand doing among your current and potential customers

•Know its Sustenance power, Persuasion power, Consumer Pull and Loyalty levels

•To Know your brands future readiness

•Know the key reasons why your brand is preferred more (or less) vis-à-vis the competing brands (brand differentiators and demotivators)