Product Positioning of Maggi

Who am I?

Positioning by corporate identity  

Positioning by endorsement

What am I?

·         Category- related positioning

·         Benefit -related positioning

·         Positioning by usage occasions and time.

·         Price- quality positioning

For whom I am?

STPD Analysis

Why me?

·         Maggi is loved by all the families

·         Made using our expertise in herbs, spices and flavours

·         All products offering that great taste that MAGGI is famous for

MAGGI Soup for a Cup

MAGGI Soup for a Cup range offers a delicious soup that is easy to prepare, and perfect for a light meal or easy snack. Available in a great range of tempting flavours and varieties, and low in fat, MAGGI Soup for a Cup is the convenient way to satisfy those hunger pangs.

 MAGGI Sauces

Add magic to any dinner with MAGGI sauce mixes

 MAGGI Noodles

A great tasting snack for kids who are always on the go!