Importance of Public Relation in India

Every day, hundreds of so-called experts are quoted in the newspapers, on the radio, on news-oriented Web sites and on television. We often balk at adding a line for public relations services. How often do you hear fellow business owners say, "There's no direct line between public relations and increased sales"?

It is very important for industries to understand the power of media and the effect of Public relation to build in a layering effect, in which each mention in the press heightens your visibility, adding another layer of credibility to your company. This credibility in turn creates a desire among viewers and listeners to pay attention to you. In effect, you've been sanctioned by a trustworthy, objective third party.

As PR in India is still in its growing stage not many companies are managing their Public Relation effectively. Effective use of Media and PR opens the doors for new business and gives a competitive edge over their competitors.  An effective public relations plan for an organization is developed to communicate a message that coincides with organizations goals and seeks to benefit mutual interest whenever possible. The communication must be carried out through an effective and proper communication channel.

Key points:

• Maintaining image and relations of an organisation with the public
• Managing communication between an organisation and its target audience
• Manage crisis situations faced by the organisation
• Managing government affairs
• Internal marketing of the organisation among its employees, stake holders, communities, customers, industry, investors, media and visitors
• Managing websites
• Generating annual reports
• Employee newsletter
• Conducting and managing CSR activities

Public relations has gained a high importance in India today as companies realize the need and necessity of maintaining public relations apart from devising good advertising and marketing strategies.