Public Relation Campaigns

PR campaign is an integral part of your public relations efforts. PR campaign is the final product of ones research, brainstorming and creativity.

To have a successful PR campaign you must have few things in face like your press releases, news and media contacts, and that your strategies are well crafted for your company.

Let’s try and understand PR campaign with an example of “Jago Grahak Jago- An initiative towards consumer education and awareness”.

Objective of the campaign:

• To empower consumers through innovative and intensive multimedia campaign
• Intensify consumer education initiatives
• Emphasize the importance of framing standards to protect consumer interests

The multi media publicity campaign:

• Publicity through print media
• Publicity through electronic media
• Publicity through printed literature
• Publicity through Performing arts
• Participation in India International Trade Fair Joint Campaign

Publicity measures:

• “Jago Grahak Jago” weekly radio programme
•  Video Programmes ‘Grahak Dost’
•  Video Programme ‘Jago Grahak Jago’
•  Video programmes for schools
•  Quarterly Magazine “ Upbhokta Jagaran”
•  Booklet on welfare schemes of the Ministry
•  Newspaper advertisements

I am sure the above example would have given you slight idea about few things that you need to consider for a PR campaign. Let us summarize the key points that are needed to be considered in a PR campaign.

1. Set Goals
2. Identify the target audience
3. The budget for the campaign
4. Develop a plan