Corporate Identity definition
Corporate identity is "the set of means by which a company allows itself to be known and through which it allows people to describe, remember and relate to it."
The concept has an outward looking perspective and relates closely to the way a company chooses to identify it to all the publics.
Corporate identity is "the set of means by which a company allows itself to be known and through which it allows people to describe, remember and relate to it."
The concept has an outward looking perspective and relates closely to the way a company chooses to identify it to all the publics.
Three criteria for an organization's identity
- claimed central character or the central characteristics of an organisation
- claimed temporal continuity or the sense of continuity
- claimed distinctiveness or those unique characteristics in relation to other organizations
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ReplyDeleteDo someone has a good book about CI to recommend?
ReplyDeletethanks