Who am I?
Positioning by corporate identity
Positioning by endorsement
What am I?
· Category- related positioning
· Benefit -related positioning
· Positioning by usage occasions and time.
· Price- quality positioning
For whom I am?
STPD Analysis
Why me?
· Maggi is loved by all the families
· Made using our expertise in herbs, spices and flavours
· All products offering that great taste that MAGGI is famous for
MAGGI Soup for a Cup
MAGGI Soup for a Cup range offers a delicious soup that is easy to prepare, and perfect for a light meal or easy snack. Available in a great range of tempting flavours and varieties, and low in fat, MAGGI Soup for a Cup is the convenient way to satisfy those hunger pangs.
MAGGI Sauces
Add magic to any dinner with MAGGI sauce mixes
MAGGI Noodles
A great tasting snack for kids who are always on the go!
