Rudyard Kipling's poem:
I Keep Six Honest Serving Men:
I Keep Six Honest Serving Men:
—"I keep six honest serving-men
(They taught me all I knew);
Their names are
(They taught me all I knew);
Their names are
What and Why and When
And How and Where and Who"
And How and Where and Who"
Brand is the story, Events – unfolds the story
Definition of Events
—Authors such Goldblatt chose to highlight the celebratory aspect of events: ‘A special event recognizes a unique moment in time with ceremony and ritual to satisfy specific needs.
—Prof. Donald Getz, defines special events from two perspectives -
customer:
◦A special event is an opportunity for leisure, social or cultural experience outside the normal range of choices or beyond everyday experience.
the event manager:
◦A special event is a one-time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body.
Uniqueness
§Events are often a highlight of a person’s life and ‘once in a life time experience’.
§Meticulous planning required.
§Involves lot of financial and safety risk.
§A lot of stake is involved in events.
§It’s a fine tuned task between task management and people management.
