§ The rural market in India brings in bigger revenues in the country, as the rural regions comprise of the maximum consumers in this country.
§ Rural Marketing in India Economy covers two broad sections, namely:
o Selling of agricultural items in the urban areas
o Selling of manufactured products in the rural regions
§ With the initiation of various rural development programs there have been an upsurge of employment opportunities for the rural poor. One of the biggest cause behind the steady growth of rural market is that it is not exploited and also yet to be explored.
§ The rural market in India is vast and scattered and offers a plethora of opportunities in comparison to the urban sector. It covers the maximum population and regions and thereby, the maximum number of consumers.
§ The social status of the rural regions is precarious as the income level and literacy is extremely low along with the range of traditional values and superstitious beliefs that have always been a major impediment in the progression of this sector.
§ The steps taken by the Government of India to initiate proper irrigation, infrastructural developments, prevention of flood, grants for fertilizers, and various schemes to cut down the poverty line have improved the condition of the rural masses.
Very thought provoking write up.
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