Factors affecting the buying decision of customers in Automobile Industry

 

Due to the high competition faced by the local manufacturers in India to seek deal with their competitors, the manufacturers are extensively using media to create awareness about their product within the target market and differentiate their product from that of their competitors.

The factors which are influencing the buying decision of customers are:

• The rising fuel prices, the customers are looking for fuel efficient engines to reduce cost.
• Effective web strategies as the online landscape evolves rapidly with the emergence of powerful consumer to consumer tools like blogs, discussion forums, social networking sites etc.
• Personalised communication by the companies with individual customers play a vital role in influencing the buying decision.
• TV and print advertising also to a large extend influences the buying decision