Article Marketing

Today we would try and understand the importance of Article Marketing. Today in the techno savvy world, we see millions of posts and articles getting published on the web. Why do we need to go for Article Marketing? Everyone seems to do Article Marketing but we all have a different understanding of how it works and how to approach it.

Article Marketing is not only a misunderstood means of promotion, it is also probably the most misunderstood means of backlinking. Article marketing is a type of advertising in which businesses write short articles related to their respective industry. Well-written articles released for free distribution have the potential to increase the business credibility within its market. Also it helps in attracting new clients. These articles are often syndicated by other websites, and published on multiple websites.

Great sites only publish great content, and great sites give great backlinks.

Your answer to these high quality backlinks everyone’s been talking about is through quality content. The content itself is the most important factor for SEO, followed by anchor text in your links, followed by your keyword in the title tag and keyword density.Besides the quality of the content itself, widespread syndication for your article requires one other thing, proper distribution.

Article Marketing can be a complex beast to master and in Article Marketing the most important part is content creation itself, as for article submission, you can do it yourself or you can use an article submission service to automate your submissions for you.