Big Power needs Big PR

Today’s CEOs and leaders are under strict watch by consumers, partners and government regulators. These CEOs are responsible for the positive relationship with each of these publics at all times.Careful scrutiny by an organization’s most important publics can mean pure success or instant failure. 


When good goes bad

One day while surfing the net I came across a post which talked about the frustration which customers and partners had with several CEOs and Leaders of many companies.

Once a CEO, sent a supposedly apologetic letter to his customers for recent price changes. Soon after the letter reached the users’ inboxes, people started ranting. They wondered why the situation was dealt with so carelessly, and customers hoped for a better explanation. One question among customers and business analysts was, “Where’s the PR?”


Forty-eight hours later, the company posted two job openings for public relations managers.

Several times the intangible qualities of leadership are a must for a CEO to stand as a strong business representative, but if a leader doesn’t possess them, he or she should seek the advice of a PR professional, It is very important for a company to distinguish between a business problem and a PR problem. This crisis situations most of the times forces the companies to go for change by taking chances and trying to grow.But sometimes by taking chances with proper market study and professional advice you fail.

Although it may be difficult for a leader in charge to let go of some responsibility, sometimes it’s better to back down and let the professionals handle it.