Today every brand is making its online presence to grab the attention of its customers, so does that mean the outbound marketing (the old interruption marketing model of advertising, direct mail and telesales) is suffering. If you ask me my answer would be YES!
Today customers have discovered a whole new way to find out about products and services. They would switch channels or fast-forward through TV ads, turn on ad blockers on their browsers, stop e-mails with aggressive spam blockers and use caller ID to bar unwanted phone calls. Some outbound marketing does get through but not as much as a few years ago.
Now is an era where customers, not companies, are controlling the flow of marketing information as they shut out interruption marketing and use, instead, social media to find products, ratings and reviews. Social media is no more just a marketing tool. It has become a new way of running a business. Running marketing campaigns on social media requires a whole new mindset of : More listening, Less shouting.
Thinking about customer relationships and not just sales or transactional marketing. Hasn’t all this been said before? Yes, it has. It is basic old-school marketing, except that social media allows marketers to listen to customers more easily and more cost-effectively.
Social media also relies on a ‘sharing’ culture, which means sharing information and being helpful. This, in turn, nurtures relationships, which again is the essence of good marketing – developing and strengthening
relationships.
Today every brand is making its online presence to grab the attention of its customers, so does that mean the outbound marketing (the old interruption marketing model of advertising. www.realigfollowers.net
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