At least 40 per cent of the world's market are rural markets. They represent more than three billion people whose current consumption is estimated to be at-least four trillion dollars per year. The fragmented nature of competition as well as the low density of population has always make rural market less attractive to serve.
Even after a lot of challenges and difficulty in the rural market there have been in fact, companies that have historically succeeded in rural markets by organising alternative sales and distribution systems to reach rural consumers. Some of the companies to be named are Brooke Bond tea, ITS cigarettes, Coca-Cola, as well as government -sector enterprises such as India Post, Life Insurance Corporation of India and Indian Railways.
Even after a rapid transformation in the rural market in the last 6 years. There are still more than 20,000+ villages in the with a population ranging between 5000 - 10,000 per sq feet, which calculates to 800 million inhabitants accounting for 70 per cent of the India's population which are still left unexplored.
Do you know WHY?
One of the main reasonss is a conflict in the definition of rural market by various organisations & companies while defining their target audience and designing their marketing & distribution strategies.
Even after a lot of challenges and difficulty in the rural market there have been in fact, companies that have historically succeeded in rural markets by organising alternative sales and distribution systems to reach rural consumers. Some of the companies to be named are Brooke Bond tea, ITS cigarettes, Coca-Cola, as well as government -sector enterprises such as India Post, Life Insurance Corporation of India and Indian Railways.
Even after a rapid transformation in the rural market in the last 6 years. There are still more than 20,000+ villages in the with a population ranging between 5000 - 10,000 per sq feet, which calculates to 800 million inhabitants accounting for 70 per cent of the India's population which are still left unexplored.
Do you know WHY?
One of the main reasonss is a conflict in the definition of rural market by various organisations & companies while defining their target audience and designing their marketing & distribution strategies.
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